What is the image that first comes to mind when you think of plumbers?
If the image of Dan Akroyd squatting in front of the “Norge” enters your head well you’re not alone.
Granted he was a fridge repairman but you get the idea.
Generally plumbers and repair people tend to be hard working people who get their hands dirty.
They also drive large vehicles that carry all of their gear. It’s an image that is familiar, and let’s face it the vehicles all look a like.
A way to stand out.
Immediately you notice the signage.
Ok maybe they need to get some one to help with their logo. The HM in the background is a bit distracting, and the whole design with the different fonts and stickers needs to be pulled together a bit better, but I digress.
It grabs your attention.
You read all of the stickers.
As you are doing this you realize that it’s a Smart car.
And it all comes together.
Obviously this company thought about their situation. How do we stand out? What makes us different?
They thought about the customer. Who doesn’t want to use less energy?
I think they succeed, what do you think?